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Content Marketing Lead

  • Batangas City
  • 2 months ago

About the Role

We are looking for a strategic and creative Content Marketing Lead to drive our brand storytelling, digital engagement, and lead generation initiatives. This role will oversee content planning, creation, and performance across multiple platforms to ensure consistent messaging and measurable marketing impact.

Key Responsibilities

  • Develop and execute a data-driven content marketing strategy aligned with business goals
  • Plan, create, and manage high-quality content for social media, websites, blogs, email campaigns, and ads
  • Lead content calendars, campaign themes, and brand messaging initiatives
  • Collaborate with designers, sales teams, and digital marketers on integrated campaigns
  • Analyze content performance metrics and optimize strategies for reach, engagement, and conversions
  • Manage SEO-driven content creation and keyword planning
  • Oversee copywriting standards, tone of voice, and editorial quality
  • Mentor and guide content creators, writers, or social media staff
  • Requirements

  • Bachelor’s degree in Marketing, Communication, Journalism, Advertising, or related field
  • At least 3–5 years experience in content marketing, digital marketing, or brand communications
  • Strong writing, storytelling, and editing skills
  • Experience in social media management, content strategy, and campaign execution
  • Knowledgeable in SEO principles, analytics tools, and content performance tracking
  • Familiarity with design collaboration tools and CMS platforms is an advantage
  • Excellent leadership, planning, and project management skills
  • Creative thinker with strong attention to detail
  • Residing in or near Batangas City or willing to relocate
  • Benefits

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